Digging Up Old Graves: The 'Pamyoh' Meme, Fandoms, and the New Wave of Plagiarism Controversies in Korea

What is 'Pamyoh'? The Meme That Won't Stay Buried
Did you know that 'Pamyoh' literally means 'exhumation' in Korean? Originally used for digging up graves, the word has taken on a whole new life in online communities. Now, 'Pamyoh' refers to the act of unearthing old controversies, scandals, or even forgotten memes and bringing them back into the spotlight. This trend exploded after the release of the movie 'Pamyoh,' and it's become a favorite tool for netizens who love to revisit the past—whether for justice, laughs, or chaos. In 2025, 'Pamyoh' is more than just a meme; it's a cultural phenomenon that shapes how fans and critics interact with celebrities, brands, and each other.
Fandoms and the Art of Model-Making: When Passion Looks Like Plagiarism

In the heart of this latest controversy is the story of a fandom that supposedly created a high-quality model overnight as a tribute. But as soon as it appeared, suspicions arose: was this really a fan-made work, or was it a case of unauthorized copying from commercial products? The quality was so high that many doubted its authenticity. This isn't the first time Korean fandoms have been accused of crossing the line between homage and plagiarism. The debate is fierce: some argue that fan creativity should be celebrated, while others warn that unchecked copying undermines original creators and brands.
Blue Archive vs. NIKKE: The Battle of Inspirations and Accusations
If you've been following Korean gaming culture, you've probably heard of Blue Archive and NIKKE. Both are hugely popular games with massive, passionate fanbases. Recently, accusations have flown that one is copying the other's style, especially in character designs and promotional models. The communities are quick to point fingers, with some claiming that Blue Archive could easily outshine its rivals, while others insist that the similarities are too close to be coincidental. This rivalry has spilled over into broader discussions about originality in the Korean game industry and the thin line between inspiration and imitation.
Community Reactions: Outrage, Laughter, and Relentless Investigation
Korean online communities like DC Inside, Theqoo, Instiz, and Efem Korea are buzzing with reactions. Some users are furious, calling out what they see as blatant plagiarism and demanding accountability. Others find the whole situation hilarious, turning the controversy into new memes and inside jokes. Representative comments range from 'Did they eat copyright for breakfast?' to 'Fandoms can do anything when they unite.' The relentless digging up of old scandals—true 'Pamyoh' style—shows just how powerful and unpredictable Korean netizens can be when controversy strikes.
Cultural Insight: Why 'Pamyoh' Hits Different in Korea
For international fans, it's important to understand why 'Pamyoh' resonates so strongly in Korean culture. Korea's online communities are famously detail-oriented and quick to mobilize. The act of 'digging up' isn't just about causing trouble; it's often seen as a way to seek justice, correct narratives, or simply have fun at the expense of the powerful. This culture of accountability and collective memory means that no scandal ever truly dies—it just waits to be 'Pamyoh-ed' again when the time is right.
Plagiarism in the Age of AI: New Challenges and Old Questions
As AI-generated content becomes more common, the boundaries of plagiarism are getting blurrier. Recent research shows that language models can reproduce or paraphrase training data, sometimes without proper attribution. This raises new ethical questions for both fans and creators. In Korea, where fandoms are highly organized and creative, the temptation to use AI tools for tribute projects—or even for mischief—is strong. But as controversies like this show, the community is always watching, ready to call out anything that smells like copying.
The Future of Fandom Power and Internet Culture in Korea
Looking ahead, it's clear that Korean fandoms and online communities will continue to play a major role in shaping pop culture narratives. The 'Pamyoh' phenomenon is a reminder that nothing stays buried forever in the age of the internet. Whether it's reviving old scandals, pushing the boundaries of creativity, or sparking debates about originality, Korean netizens are at the forefront of a global conversation about culture, ownership, and the power of collective action. For overseas fans, keeping an eye on these trends is the key to understanding the ever-changing landscape of Korean entertainment.
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