Cosmax Energizes Employees with Stair-Up ESG Campaign

A High-Tech Kickoff for ESG

Cosmax launched its employee-driven carbon reduction program Stair-Up Day, installing IoT modules on staircases to replace elevator rides and track savings via NFC tags on smartphones web:1 web:2. Participants tap at start and end points and view their CO₂ cuts in a dedicated app web:1. A partnership with carbon platform ZeroQuest provides precise measurement and future collaboration on diverse green initiatives web:1 web:3.

Rewards That Spark Empathy

Monthly drawings award mobile vouchers just for taking stairs, while quarterly rankings for individuals and teams yield cash prizes for top performers web:1 web:5. In June’s pilot, 200 employees climbed 9,000 floors, cutting 188,475 g of CO₂—akin to planting 23 pine trees in a year web:1 web:5. Cosmax plans to expand the program to factories and all sites, amplifying employee ownership of climate action web:1.

Cultural Buzz and Community Cheers

Employees share their Stair-Up Day experiences in internal and external blogs, reflecting the challenge of daily stair use and its health benefits web:40 web:41. Readers on Tistory note that each flight burns 0.15 kcal and fuels social camaraderie web:42. Comments range from playful boasts of ‘feeling the burn’ to surprise at how small steps add up to major carbon cuts web:40 web:42.

Beyond the Office Walls

Cosmax also joins Earth Hour every March, encouraging lights-off pledges in office and at home to unite staff in global climate efforts web:1 web:5. With Stair-Up Day as a foundation, the company envisions a company-wide green culture extending to manufacturing plants and partner networks web:1. This blend of technology, rewards, and community spirit embodies Cosmax’s commitment to expanding ESG leadership across all operations web:1 web:3.