Volvo Korea Unveils the All-New XC90: Price, Features, and Pre-Order Buzz

A New Era for Volvo: The Launch of the 2025 XC90

Did you know? Volvo Korea has just pulled the wraps off its most advanced XC90 yet, marking a new chapter for the Swedish brand in the electrification era. The official launch event, held at Grand Walkerhill Seoul, showcased not only the XC90 but also the S90, both emphasizing modern Scandinavian design and next-generation technology. The 2025 XC90, available for pre-order at 39 showrooms nationwide, is set to hit the roads in July, promising a blend of luxury, safety, and digital innovation.

Design Evolution: Scandinavian Luxury Meets Modern Tech

The new XC90 stands out with a refreshed look tailored for the electrification age. The exterior features a redesigned grille with diagonal mesh, slimmer LED headlights, and a more dynamic bumper. The rear gets a modern touch with darkened taillights and hidden exhausts, hinting at Volvo’s electric ambitions. Inside, the cabin is a masterclass in Scandinavian minimalism, boasting premium materials, a horizontal dashboard motif, and a new 11.2-inch vertical touchscreen that anchors the digital experience. Subtle ambient lighting and metallic accents elevate the sense of luxury.

Powertrains and Performance: Hybrid Choices for Every Driver

The 2025 XC90 offers two main powertrains in Korea: the B6 mild hybrid (300 horsepower, 48V gasoline) and the T8 plug-in hybrid (462 horsepower combined, up to 56 km pure electric range). Both models come with all-wheel drive and advanced chassis technology that monitors the car, road, and driver 500 times per second. The T8’s electric motor delivers instant torque for smooth, powerful acceleration, while the B6 offers efficiency and refinement. Air suspension is now standard on the Ultra trim, providing a customizable ride height and superior comfort.

Next-Gen Infotainment and Connectivity: Digital Life on the Move

Volvo’s new infotainment system, ‘Volvo Car UX,’ is at the heart of the XC90’s interior. The 11.2-inch display supports TMAP navigation, Naver Whale browser, and a full suite of OTT, social media, and streaming services, making the XC90 a true digital hub. Wireless smartphone charging, upgraded Bowers & Wilkins audio, and intuitive voice controls ensure that both driver and passengers stay connected and entertained. The system is designed to minimize distraction, allowing drivers to focus on the road while enjoying seamless access to information and media.

Safety Above All: Volvo’s Unwavering Commitment

Volvo’s reputation for safety is further cemented in the new XC90. Standard features include Pilot Assist semi-autonomous driving, lane-keeping aid, blind-spot warning with steering assist, rear cross-traffic alert, emergency braking support, and a 360-degree camera system. The 4-C chassis and frequency-selective dampers enhance both ride quality and active safety. Volvo also offers an industry-leading 5-year/100,000 km warranty, 8-year/160,000 km battery warranty, and 15 years of free over-the-air updates, providing peace of mind for owners.

Market Reaction: Community Buzz and Pre-Order Frenzy

The response from Korean automotive communities like Naver, Daum, and DC Inside has been electric. Positive comments highlight the XC90’s blend of luxury, technology, and value, with many users praising the competitive pricing (starting at 88.2 million won for B6 Plus, 99.9 million for Ultra, and 116.2 million for T8 Ultra). Some users express concerns about the high cost of the top trims, but most agree the XC90’s features justify the investment. As of early July, Volvo Korea reported over 1,300 pre-orders, matching their sales targets for the second half of the year.

Cultural Insight: Why the XC90 Matters in Korea

For international fans, it’s important to understand why the XC90 is such a big deal in Korea. Since its debut in 2002, the XC90 has symbolized Scandinavian luxury and safety, winning numerous awards and becoming a status symbol among Korean families. The 2025 update reflects Korea’s growing appetite for eco-friendly, tech-forward SUVs that don’t compromise on comfort or prestige. Volvo’s focus on user experience, digital services, and sustainability resonates with younger buyers who value both tradition and innovation.

Fandom and Community Voices: What Real Drivers Are Saying

On forums like PGR21 and FM Korea, discussions are lively. Enthusiasts praise the XC90’s quiet ride, spacious third row, and the integration of Korean digital services. Some express nostalgia for older Volvo models, while others are excited about the brand’s commitment to electrification and digital transformation. Negative feedback centers on the price jump for the T8 trim and concerns about after-sales service, but the overall sentiment is overwhelmingly positive, with many users calling the new XC90 the ‘most complete Volvo ever.’

Final Thoughts: The XC90 Sets a New Standard

The 2025 Volvo XC90 isn’t just another SUV—it’s a statement of intent from Volvo Korea, blending cutting-edge technology, sustainable powertrains, and timeless design. With robust community support, strong pre-order numbers, and a clear focus on the future, the XC90 is poised to redefine luxury mobility for Korean drivers and beyond. If you’re looking for a family SUV that delivers on every front—style, safety, comfort, and digital life—the new XC90 deserves a spot at the top of your list.