Why Is BLACKPINK's Jisoo Becoming a Digital Muse in AI Cities?

When Fashion Meets the Future: Jisoo's AI Adventure

Have you ever wondered what it would look like if a K-pop icon stepped into a city that doesn't exist? Well, BLACKPINK's Jisoo just made that dream a reality. On July 24, 2025, Self-Portrait unveiled its Fall/Winter 2025 campaign featuring Jisoo as the star, and fans worldwide couldn't stop talking about it. This isn't just another fashion shoot - it's Jisoo's fourth collaboration with the London-based contemporary brand, proving that the chemistry between the singer and Creative Director Han Chong keeps getting stronger with each season.

What makes this campaign truly special is its groundbreaking use of technology. Photographer Drew Vickers employed generative AI to create entire cityscapes that exist only in imagination. Every single shot was filmed against a green screen, with the futuristic neon-lit metropolis added later through AI imaging technology. Jisoo herself admitted she was amazed when she saw the final results, saying the process was completely different from anything she had done before. The campaign transforms her from the 1960s icon she portrayed in the Pre-Fall 2025 season into a muse wandering through digital dreamscapes bathed in artificial light and polished structures.

The Fashion Pieces That Stole the Show

Let's talk about the outfits, because they are absolutely stunning. Throughout the campaign, Jisoo showcased several standout pieces from Self-Portrait's Fall/Winter 2025 collection that perfectly complemented the futuristic setting. She wore a black mini dress adorned with 3D crepe flower embellishments at the hem, which added a touch of romantic femininity to the sci-fi atmosphere. Another showstopper was the white lace signature mini dress, demonstrating Self-Portrait's expertise in delicate craftsmanship.

But the piece that really caught everyone's attention was the black bouclé jacket with fur cuff details. The contrast between the structured jacket and the soft fur created a visual tension that mirrored the campaign's theme of reality meeting fantasy. Jisoo also appeared in grey wool knit playsuits, black floral lace midi skirts, and even blue barrel-leg jeans paired with a black metallic pussy-bow blouse. Each look was accessorized with croc-effect micro and mini bags in black, completing the sleek, modern aesthetic. The styling managed to be both daring and sophisticated, proving why Jisoo has become one of the most sought-after faces in global fashion.

What Han Chong and Jisoo Really Think

The mutual admiration between Jisoo and Self-Portrait's founder Han Chong is genuinely heartwarming. Chong has been effusive in his praise, stating that Jisoo possesses something effortless - a presence that draws people in without her needing to perform or overthink anything. He explained that each season they create a world around her, and this campaign takes that world into a completely new dimension. It's clear that their creative partnership has evolved beyond a typical brand-celebrity relationship.

Jisoo's response reveals just how much she values this collaboration. She shared that shooting both the Pre-Fall and Fall/Winter campaigns on the same day was fascinating because they were creating two completely different worlds from a single shoot. The experience of working with green screen technology for the first time excited her, and she loved experimenting with this innovative approach. There's a real sense of trust between them, which Chong emphasized as well. This trust allows Jisoo to feel empowered to be herself while simultaneously exploring different sides of her personality and style. Fans have noticed this authenticity shining through in every image.

The Mixed Reactions and Cultural Impact

While the campaign received widespread praise for its innovation, the use of AI technology sparked some interesting conversations online. On Reddit and various K-pop forums, fans had mixed feelings about the AI-generated backgrounds. Some felt that Jisoo's features looked different due to the heavy styling and digital effects, with comments ranging from not recognizing her at first to questioning whether certain elements were AI-enhanced. One Redditor even mistook her for another BLACKPINK member in certain shots due to the dramatic eye makeup and shadows.

However, many fans defended the artistic choice, arguing that the AI wasn't meant to replace reality but to build new worlds for Jisoo to inhabit. Fashion enthusiasts praised the campaign for pushing boundaries and reflecting the mood of contemporary fashion - familiar yet surreal, nostalgic yet completely new. The campaign's timing coincided with BLACKPINK's Deadline World Tour, generating even more buzz across social media platforms. International fashion publications like Design Scene and L'Officiel Singapore highlighted how Self-Portrait is changing the advertising game with this technology-forward approach. The fact that this is Jisoo's fourth campaign with the brand - following her official appointment as their ambassador in March 2024 - demonstrates the long-term value both parties see in this partnership. For context, Jisoo also serves as Dior's global ambassador for both fashion and beauty, a role that has reportedly increased the brand's sales among MZ generation consumers by 400 percent in one year alone. Her media influence value per Instagram post is estimated at approximately 2.4 billion won, making her one of the most valuable fashion ambassadors globally.