Renault Korea Unveils Scenic E-Tech Experience at Seongsu: The Electric SUV That’s Turning Heads

The Scenic E-Tech Arrives in Korea: A New Era for Electric SUVs

Did you know that Renault Korea is making waves with its upcoming launch of the Scenic E-Tech 100% Electric? Set for release in August, this compact electric SUV is already causing a stir among car enthusiasts and eco-conscious drivers. The Scenic E-Tech is built on Renault Group’s dedicated AmpR Medium platform and features an 87kWh NCM battery from LG Energy Solution, offering a remarkable 460km range per charge. Only 999 units will be imported from France this year, making it a limited-edition gem for the Korean market. The anticipation is palpable, with pre-orders already open and a wave of excitement rippling through online communities and automotive circles.

Inside the 'Rethink Electric' Experience at Renault Seongsu

Ever wondered what it’s like to immerse yourself in the world of next-gen electric vehicles? Renault Korea’s flagship Seongsu store is hosting the 'Rethink Electric' experience program until the 27th, and it’s not your average car showcase. Visitors can explore the Scenic E-Tech display zone, design their own custom T-shirts, and even play interactive games that simulate charging the vehicle. The Wall of Scenic zone offers a deep dive into the car’s innovative technologies, letting you see first-hand what sets this EV apart. The program runs daily from 10 a.m. to 8 p.m., and if you’re interested in a test drive, you can easily book a slot via the Renault Korea website. This event isn’t just about seeing a car—it’s about experiencing the future of mobility.

What Makes the Scenic E-Tech Stand Out?

Let’s break down why the Scenic E-Tech is getting so much attention. This SUV isn’t just about eco-friendly driving—it’s packed with features that make it both practical and exciting. With a 218-horsepower electric motor, rapid charging (20% to 80% in just 34 minutes on a 130kW charger), and a lightweight body starting at 1,855kg, it’s designed for both performance and efficiency. The interior is spacious, offering up to 1,670 liters of cargo space with the rear seats folded, and includes clever touches like the 'Ingenius' rear armrest and a Solarbay panoramic sunroof made from recycled glass. Sustainability is at the core, with over 24% recycled materials used throughout the vehicle and up to 90% of components being recyclable. These details have helped the Scenic E-Tech win the 2024 European Car of the Year award and stand out in a crowded EV market.

Community Buzz: How Are Koreans Reacting?

You might be curious—how are Korean drivers and online communities responding to the Scenic E-Tech? On platforms like Theqoo, Naver, Instiz, and DCInside, reactions are a mix of excitement and critical analysis. Positive comments highlight the stylish French design, impressive range, and advanced safety features. Some users on FM Korea and PGR21 are comparing it to domestic rivals like the Hyundai IONIQ 5 and Kia EV3, noting that while the Scenic’s price (starting at 46 million won after subsidies) is slightly higher, its European build quality and limited-edition status make it appealing. Negative feedback focuses on concerns about after-sales service for imported models and skepticism about the resale value of EVs. Still, the overall sentiment is one of curiosity and anticipation, especially among younger consumers in their 30s and 40s who made up over half of the pre-order interest.

Cultural Insights: What Global Fans Should Know

For international readers, here’s what makes this launch culturally significant in Korea. The Scenic E-Tech’s arrival marks Renault Korea’s bold return to the EV market after discontinuing the Zoe in 2022. The brand’s focus on community engagement—through interactive events, influencer partnerships, and social media campaigns—reflects a broader trend in Korea’s automotive industry, where experience-driven marketing is key. The car’s eco-friendly credentials resonate with Korean consumers’ growing interest in sustainability, while its French heritage and limited availability add an element of prestige. The Scenic E-Tech isn’t just a car; it’s a statement about where Korean mobility is headed.

Test Drives, Tech, and the Battle of the Electric SUVs

Curious about how the Scenic E-Tech performs on the road? Recent test drives by bloggers and journalists reveal that the car offers a smooth, quiet ride with brisk acceleration (0-100 km/h in about 7.9 seconds) and five levels of regenerative braking, including a 'one-pedal driving' feature for city traffic. The infotainment system supports Apple CarPlay and Android Auto, and the car is equipped with over 30 advanced driver assistance systems. Bloggers on Naver and Tistory have praised the intuitive controls, spacious interior, and innovative sunroof, though some note that the ride can feel firm on rough roads. The Scenic E-Tech is entering a fiercely competitive market, going up against local favorites like the IONIQ 5 and EV3, as well as Volkswagen’s ID.4. Pricing, government subsidies, and the limited number of units will play a big role in shaping its success.

Final Thoughts: Should You Check Out the Scenic E-Tech?

So, should you visit Renault Seongsu to experience the Scenic E-Tech for yourself? If you’re interested in the latest EV technology, want to see how European design stacks up against Korean rivals, or just love being part of the next big thing in mobility, this event is a must-see. The Scenic E-Tech combines style, substance, and sustainability in a package that’s turning heads both online and offline. With only 999 units available this year, it’s a rare opportunity to get up close with a car that’s already making automotive history in Korea. Don’t miss your chance to be part of the electric revolution—book your test drive and join the conversation.