Who Killed the Owner? The Unsolved Mystery of the Busan Adult Shop Murder Case Revisited on 'Unanswered Questions'

A Chilling Night in Busan: The Crime That Shook a City
Did you know that one of Korea's most notorious unsolved murders happened in a humble adult shop in Busan? On February 13, 2004, Lee Jung-sook (alias), the hardworking owner of a small adult goods store in Chungmu-dong, Busan, was found brutally murdered. That night, she ended a phone call with a friend, saying a customer had just entered. Hours later, a worried acquaintance found her lifeless body. The shop was in disarray, lights still on, and blood was scattered across the floor. The victim was discovered partially undressed, with evidence of severe violence to her face and strangulation as the cause of death. The brutality and circumstances immediately set this case apart, drawing national attention and fear.
The Investigation: A Maze of Dead Ends

Police quickly realized this was no ordinary crime. Despite a thorough investigation, they found no clear fingerprints or DNA at the scene. There were signs suggesting a possible sexual motive—her underwear was missing, and her lower body exposed—but no semen was detected. The shop’s chaotic state and the bizarre treatment of the body hinted at a perpetrator with disturbing tendencies. Forensic teams scoured the area for clues, but the case soon went cold, becoming one of Korea’s most infamous unsolved murders. The lack of progress only deepened public anxiety, especially among women and small business owners.
Infamous Confessions: The Shadows of Yoo Young-chul and Lee Doo-hong
Years later, two notorious serial killers entered the story. Yoo Young-chul, infamous for murdering over 20 people between 2003 and 2004, confessed to killing a man who ran an adult shop and was suspected of other unreported crimes during his 'cooling-off' period. Investigators wondered if he could be linked to the Busan case, given his history of targeting vulnerable individuals and his presence in the area at the time. Meanwhile, Lee Doo-hong (alias), whose crimes inspired the film 'Dark Figure of Crime,' also confessed in writing to the murder while in prison. Lee had previously strangled a nightclub worker in the same building as the adult shop. However, both confessions were riddled with inconsistencies, and neither man’s DNA matched the evidence found at the scene. The mystery deepened—were these confessions real, or just attempts to inflate their own notoriety?
A New Suspect Emerges: The Astigmatic Office Worker Theory

Recent broadcasts of 'Unanswered Questions' reignited interest in the case by highlighting overlooked forensic clues. Among the items found at the scene were a cheap pair of glasses with unusually strong astigmatism correction and a button from a blue men’s shirt, likely from a specific brand. Forensic experts now believe the killer was a man in his 40s or 50s with severe astigmatism, likely an office worker based on the shoes and clothing traces. This new profile has shifted the investigation away from the infamous serial killers and toward a previously unidentified suspect. The hope is that advances in forensic technology and renewed public interest might finally bring justice for the victim.
Community and Media Reactions: Fear, Stigma, and the Call for Justice
The Busan adult shop murder has left a lasting scar on the local community and Korean society at large. Online forums like DC Inside, Theqoo, and Nate Pann have been abuzz with speculation, frustration, and fear. Many users express anger at the lack of progress and worry about safety for women working alone. Some comments highlight the stigma faced by those working in adult industries, suggesting that societal prejudice may have hindered the investigation. Others debate the plausibility of the serial killer confessions, with some convinced of a cover-up and others demanding more scientific evidence. The case has become a touchstone for discussions about women's safety, the limitations of 2000s-era policing, and the need for better protection for marginalized workers.
Cultural Insights: Why This Case Resonates in Korea and Abroad
For international readers, it’s important to understand the cultural context that makes this case so haunting in Korea. Adult shops, especially those run by women, have long been stigmatized, and crimes against such business owners often receive less sympathy or attention. The case also reflects broader anxieties about public safety and trust in law enforcement, especially after a string of high-profile violent crimes in the early 2000s. The enduring fascination with the case, as seen in its repeated coverage on 'Unanswered Questions,' speaks to deep-seated fears about hidden violence and the vulnerability of everyday people. The fact that two of Korea’s most notorious serial killers became entangled in the narrative only adds to its dark allure.
The Road Ahead: Can Cold Cases Be Solved in the Digital Age?
With the case now back in the spotlight thanks to investigative journalism and true crime fandom, there’s renewed hope that modern forensic science—like advanced DNA analysis and digital profiling—could finally crack the mystery. 'Unanswered Questions' has called for a re-examination of all evidence, including the glasses and shirt button, and for anyone with information to come forward. The show’s producers and viewers alike are determined not to let the victim’s story fade into obscurity. As Korea continues to grapple with issues of gender violence, workplace safety, and criminal justice reform, the Busan adult shop murder remains a chilling reminder of the work still to be done.
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