Lotte Unites Korean and Japanese CEOs at 2025 CGF Global Summit to Highlight 'One Lotte' Synergy

Introduction to Lotte's Global Strategy at the 2025 CGF Summit

From June 10 to 13, 2025, Lotte Group attended the Consumer Goods Forum (CGF) Global Summit in Amsterdam, Netherlands, marking a significant step in showcasing their unified global strategy known as 'One Lotte.' This event gathered top consumer goods companies worldwide, including Amazon, Walmart, and Nestlé, emphasizing Lotte's commitment since joining the forum in 2012.

Korean and Japanese CEOs Unite to Strengthen Group Synergy

Notably, Lotte's Korean and Japanese group CEOs, including Shin Dong-bin’s eldest son Shin Yoo-yeol, and executives such as Kim Sang-hyun and Park Yoon-ki, attended together to demonstrate the power of collaboration across borders. This joint presence highlighted the group's strategic alignment and reinforced their competitive edge in the global market.

The 'One Lotte' Strategy: A Model of Cross-Border Collaboration

Since the 'One Lotte Food Company Strategy Meeting' chaired by Chairman Shin in August 2024, the Korean and Japanese Lotte entities have deepened cooperation in raw material sourcing, product exports, and joint marketing campaigns. This synergy has notably boosted flagship product exports, with Pepero's overseas sales increasing by 30% to 70.1 billion KRW last year.

Engagement with Global Consumer Goods Leaders

During the summit, Lotte’s representatives engaged with top executives from leading global companies such as PepsiCo (USA), Ocado (UK), and NTUC FairPrice (Singapore). These meetings focused on reviewing ongoing collaborations and exploring new opportunities for overseas market expansion, reinforcing Lotte’s global partnership network.

Innovative Brand Promotion at the Summit

Lotte created an immersive experience at the summit venue, featuring a hands-on meeting room and a wellness lounge. These spaces introduced Lotte’s core businesses—food, retail, chemicals, and hospitality—while showcasing popular products like Choco Pie and Gillian chocolates, including zero-calorie options. The wellness lounge offered tastings, enhancing brand engagement among global participants.

Future Outlook: Accelerating Global Market Expansion

A Lotte spokesperson expressed confidence in the strengthened global partnerships and the confirmed competitiveness of their products. The group plans to continue leveraging these collaborations to accelerate its expansion into new international markets, building on the momentum generated at the CGF Global Summit.

Cultural Insight: Understanding 'One Lotte' and Its Significance

The 'One Lotte' initiative reflects a strategic integration of Lotte’s Korean and Japanese operations, overcoming historical and cultural challenges between the two countries. This approach not only streamlines operations but also presents a united front in global markets, which is crucial for competing with multinational giants in the consumer goods sector.

Community and Industry Reactions

Korean business communities and online forums such as Naver and Tistory have positively received Lotte's efforts, praising the group’s proactive global engagement and the visible results of the 'One Lotte' synergy. Comments highlight the importance of such collaboration for sustainable growth and global competitiveness.

Conclusion: Lotte’s Path Forward in the Global Consumer Goods Arena

The 2025 CGF Global Summit served as a pivotal platform for Lotte to demonstrate its unified corporate strength and strategic vision. By fostering cooperation between Korean and Japanese leadership and engaging with global partners, Lotte is poised to expand its footprint and influence in the international consumer goods market.