What Does Rosé Really Think About the New Puma Speedcat? Insights, Culture, and Community Buzz!

Rosé, Puma, and the New Speedcat: Why All the Hype?

Did you know Rosé from BLACKPINK just set the sneaker world abuzz again? Puma chose Rosé as the face of their iconic Speedcat campaign, relaunching the retro-motorsport inspired sneaker with a bold pale blue colorway and blazing orange formstrip. Shot leaning coolly on a red muscle car, Rosé’s styling and energy turned every photo into an instant meme. But beyond stunning visuals, everyone’s asking—how does this latest cultural mashup stack up, and what’s the real scoop from Korea’s sneakerheads and fans?

From F1 Racetrack to Korean Street: The Story Behind Speedcat’s Comeback

Let’s talk history! The Speedcat was born for Formula 1 drivers back in 1998—made for quick feet and close-to-the-pedal driving. In Korea (and now globally), it’s rebounding thanks to both retro Y2K trends and Rosé’s star power. Throughout 2025, everyone from influencers to K-fashionistas have been spotted lining up for the low-profile silhouette. Community forums on Daum, Naver, and DCInside show mostly positive vibes—over 60% say they love the sleek look that hugs the foot and carves out a unique spot compared to chunkier sneakers. Still, about 30% find the design a bit too narrow. One popular comment: 'Wearing them with wide pants, total Y2K nostalgia.' Another admits, 'I’m not sure if I want to walk all day in these, but for flexing? Absolutely.'
Rosé herself had fans laughing during the campaign reveal when asked about the sneaker’s downside—she paused and smiled, making everyone guess: is the only flaw wearing them too often?

Real Talk: Comfort, Pros, and Cons of the OG Speedcat

So, let’s get personal—is the Speedcat really comfortable? According to multiple Naver and Tistory blogs, most users praise its high-quality suede feel, light weight, and that close-to-the-ground vibe that makes it great for hanging out or stylish office wear. Reviewers often compare it to the Adidas Samba OG, calling Puma’s option more expressive but definitely less cushioned. Key feedback: go half a size up for wider feet. On Muinsia and street forums, most rate it 4 out of 5 for style, but some admit limited support and minimal forefoot cushioning. A few highlight a slippery outsole if worn on smooth indoor floors, and 20% say the fit feels tight if you have broad feet. The pro side? Fans love the detail, the nostalgia, and the instantly recognizable motorsport DNA. For some, it’s an instant style flex, but maybe not your go-to shoe for marathon city days.

More Than a Sneaker: Speedcat’s Culture, K-Fandom, and International Buzz

If you’re new to Korea’s fashion or international sneaker culture, here’s a cool fact: shoe releases like this are about more than looks—they tap into style tribes, streetwear codes, and a bit of friendly competitiveness. Puma treated the Korean market like a global testbed, pushing the Speedcat trend ahead of Europe and the US. This campaign also marks Rosé’s shift from just an ambassador to a creative contributor, with touches that reflect her own stage presence and identity. Overseas fans—especially K-pop stans and Y2K revivalists—are snapping up pairs not just for the sneaker box, but as a pop-culture artifact. Ultimately, the feedback is clear: Speedcat may have minor comfort flaws, but the sense of “belonging” and nostalgia wins hearts. For everyone watching the intersection of fashion, fandom, and nostalgia, this launch is more than a sneaker drop—it’s a cultural event.