Grand Koleos Ignites Renault Korea’s Spectacular Comeback: Sales Soar 145%, Exports Expand Globally

Renault Korea’s Stunning Rebound: The Grand Koleos Phenomenon

Did you know Renault Korea has pulled off one of the most remarkable comebacks in the Korean auto industry this year? After years of being overshadowed by local giants, Renault Korea’s fortunes changed overnight thanks to the Grand Koleos. In June 2025, Renault Korea reported a jaw-dropping 145.6% increase in domestic sales compared to the previous year, with 5,013 units sold locally and 3,555 exported. The Grand Koleos alone accounted for over 4,098 units, making up more than 80% of the company’s domestic sales. This isn’t just a sales spike—it’s a cultural moment for a brand many had written off.
What’s behind this surge? The Grand Koleos, especially the E-Tech hybrid variant, has become a symbol of innovation and value, winning over both critics and everyday drivers. The model’s success has helped Renault Korea shed its image as a struggling mid-tier player and sparked fresh excitement among Korean car enthusiasts.

Hybrid Power: E-Tech’s Secret Sauce

Let’s talk tech! The Grand Koleos E-Tech hybrid isn’t just another SUV—it’s a showcase of Renault’s latest engineering. With a parallel dual-motor system, the E-Tech delivers a best-in-class 245 horsepower and an impressive fuel efficiency of 15.7 km/L. Drivers rave about the smooth electric-like ride, especially in city driving, where the hybrid system can run on electric power up to 75% of the time. This blend of power and efficiency has made the E-Tech a hit, with 3,669 units sold in June alone, representing nearly 90% of all Grand Koleos sales.
Renault’s investment in electrification is paying off, with the Busan plant now a strategic hub for hybrid and future electric vehicles. The Grand Koleos is just the beginning, as Renault Korea plans to launch more hybrid and fully electric models in the coming years.

Export Explosion: Korean Innovation Goes Global

Renault Korea’s revival isn’t limited to domestic success. The Grand Koleos is now being exported to 18 countries across three continents, including key markets in Latin America, the Middle East, and Africa. In June, exports reached 3,555 units, a testament to the model’s international appeal. The company’s strategy to focus on high-margin SUVs and electrified vehicles has resonated with global consumers, even as some older models struggled overseas.
This global push is transforming Renault Korea into a serious player on the world stage, with the Grand Koleos leading the charge. The company’s export ambitions are backed by partnerships with global giants like Geely, which have helped integrate advanced battery and platform technologies into the latest models.

Community Buzz: What Are Koreans Really Saying?

Curious about how Korean drivers and netizens feel about Renault’s comeback? Community forums like Naver, DCInside, and FM Korea are buzzing. Many users praise the Grand Koleos for its spacious interior, advanced safety features, and quiet ride. One popular comment on Naver summed it up: ‘I used to ignore Renault, but the Grand Koleos changed my mind—finally, a real competitor to Hyundai and Kia!’
Of course, not all feedback is glowing. Some netizens on Instiz and PGR21 expressed skepticism, citing past reliability issues or concerns about after-sales service. Yet the overwhelming sentiment is one of surprise and cautious optimism. The hybrid’s fuel efficiency and modern design are recurring themes in positive reviews, while a few blog posts on Tistory highlight real-world driving experiences and cost savings compared to gasoline rivals.

Cultural Insight: Why This Comeback Matters

For international fans, it’s important to understand the cultural context. Renault Korea was long seen as the underdog in a market dominated by Hyundai and Kia. The Grand Koleos’ success is not just about numbers—it’s about challenging the status quo and redefining what a foreign brand can achieve in Korea. The hybrid boom reflects a broader shift among Korean consumers toward eco-friendly, technologically advanced vehicles.
Renault’s ability to localize its offerings—combining French engineering with Korean manufacturing and consumer insights—has been crucial. The Grand Koleos’ rapid ascent is a case study in how global brands can win over Korean drivers by listening to local needs and delivering real value.

Behind the Numbers: The Road Ahead for Renault Korea

Renault Korea’s journey isn’t over. While June’s sales figures are impressive, sustaining this momentum will be the real test. The company faces fierce competition, ongoing export challenges, and the need to keep innovating as the Korean market evolves. Industry experts note that Renault’s strategic focus on hybrids and electrification is well-timed, but continued investment in quality, service, and brand trust will be essential.
For now, the Grand Koleos stands as a symbol of what’s possible when a brand dares to reinvent itself. Whether you’re a car enthusiast, a business watcher, or just curious about Korean culture, Renault Korea’s comeback story is one to watch in 2025 and beyond.