KG Mobility Unveils Ambitious Future: Musso Sports Gasoline Model Set for 2026, Hybrid Expansion, and Subscription Revolution

KG Mobility’s Bold 2030 Vision: What’s Changing for Korean Cars?

Did you hear? KG Mobility just dropped some huge news at their Pyeongtaek HQ, outlining their roadmap all the way to 2030. The spotlight was on their plan to launch the Musso Sports with a 2.0L gasoline turbo engine in early 2026, aiming to shake up the Korean pickup and SUV market. This announcement is part of a broader strategy to boost sales by 16% and revenue by 30% this year, following two consecutive years of profitability after joining the KG Group in 2022[#1][#3].

Musso Sports Gasoline: A Nostalgic Comeback or a New Era?

The Musso Sports is set to make a comeback, but this time with a modern twist—a 2.0L gasoline turbo engine. Korean car enthusiasts are buzzing online, with some excited about the return of a legendary name and others skeptical about whether a gasoline pickup can compete in a market moving toward electrification. On Naver and TheQoo, positive comments highlight the Musso's rugged image and practicality, while critics question its fuel efficiency and relevance in 2026[#3][#11].

Hybrid and Electric: KGM’s Answer to Rising Prices and Green Demands

KGM is betting big on hybrids, unveiling the Actyon Hybrid for pre-order and promising seven new eco-friendly models by 2030. The Torres Hybrid, set for release in 2025, is generating a lot of anticipation, especially among younger buyers who want better fuel economy and lower ownership costs. Community reactions on Tistory and DCInside show optimism about KGM’s hybrid tech, with some users praising the dual-motor system and others waiting to see real-world performance[#1][#4][#12].

KGM Experience: New Spaces to Engage with the Brand

To strengthen its brand, KGM will open three new 'KGM Experience' centers in major cities this year, expanding to ten by 2027. These spaces are designed for hands-on interaction with KGM vehicles, aiming to attract younger customers and those new to the brand. Blog reviews from Naver highlight the immersive nature of these centers, with test drives, tech showcases, and lifestyle collaborations with camping brands[#8].

Car Subscription Service ‘KG Mobiling’: Flexibility for a New Generation

KGM is launching 'KG Mobiling,' a subscription service that lets users drive cars daily, weekly, or monthly—no upfront costs, insurance, or maintenance hassles. This model is especially appealing to young people wary of car loans and long-term commitments. Community feedback is mixed: some see it as a game-changer, especially with rare options like pickup trucks, while others are cautious about pricing and availability[#14].

Global Partnerships: Chery, BYD, and the Push for Innovation

KGM isn’t going it alone. They’ve inked deals with China’s Chery Automobile and BYD to co-develop new hybrid, plug-in hybrid (PHEV), and range-extended electric vehicles (EREV). This collaboration aims to speed up development and bring more diverse models to market, including a flagship SUV (SE10) based on the F100 concept and Chery’s T2X platform, set for 2026[#6][#7][#15].

Community Reactions: Excitement, Skepticism, and Cultural Insight

Korean online communities are alive with debate. On Instiz and DCInside, some users cheer KGM’s focus on affordability and innovation, while others doubt the Musso Sports gasoline model’s market fit. There’s nostalgia for the Musso brand, but also pressure for KGM to prove itself against giants like Hyundai and Kia. Many appreciate KGM’s efforts to offer more choices in a market where SUV and pickup prices have soared 30% since the pandemic[#12][#13].

What International Fans Should Know: The Korean Automotive Context

KGM’s transformation reflects broader trends in Korea: rising vehicle prices, a shift toward eco-friendly powertrains, and a growing appetite for flexible ownership. The Musso Sports gasoline launch is as much about heritage as it is about adapting to new consumer needs. For overseas fans, KGM’s journey is a case study in how a legacy brand can reinvent itself through partnerships, tech innovation, and community engagement[#2][#6].

Looking Ahead: Will KGM’s Strategy Pay Off?

With ambitious sales targets, a diverse product pipeline, and bold moves like subscription services, KGM is betting on a multi-pronged approach to win over Korean and global customers. The next few years will reveal whether their hybrid-first, customer-centric vision can truly disrupt the status quo. If you’re following the Korean car scene, keep an eye on KGM—they’re making moves that could reshape the market for years to come[#1][#3][#12].