Jeju’s Master Artisan Selection Gets Easier: How New Rules Aim to Boost Local Industry and Honor Hidden Talent

Introduction: Did You Know Jeju Has Its Own Master Artisans?

When you think of Jeju Island, you probably picture volcanic landscapes, tangerine orchards, or maybe the famous haenyeo divers. But did you know Jeju also has its own official Master Artisan system? These are not just any skilled workers—they’re recognized by the local government for their outstanding craftsmanship and their role in nurturing Jeju’s unique industries. In June 2025, Jeju Province announced a major update: the rules for becoming a Jeju Master Artisan (명장) are now easier and more in tune with what the island really needs. This change is stirring conversations across local communities, industry circles, and online forums.

Why Did Jeju Change Its Master Artisan Selection Criteria?

Let’s break it down. For years, the Jeju Master Artisan system was modeled closely after national standards, which some locals felt didn’t always fit Jeju’s unique industries or community needs. The new rules, announced on June 17, 2025, now reward artisans not just for technical skill, but also for how much they contribute to Jeju’s economic and cultural life. For example, inventors now get more points for patents (up from 1 to 3), publishing books is valued higher (from 1 to 2 points), and there’s a brand-new category for ‘major professional achievements’ worth 5 points. The goal? To ensure that those who help Jeju’s industries thrive—by innovating, teaching, or preserving tradition—get recognized and encouraged to keep going.

How Does the Jeju Master Artisan System Work?

The selection process is rigorous. Candidates must have at least 15 years of experience in their field, a proven record of skill, and a history of mentoring others. The process involves several stages: document screening, on-site evaluations, public vetting, and final interviews. Since its launch in 2022, Jeju has named just a handful of Master Artisans each year, covering fields from hanbok tailoring to energy solutions, bakery, ceramics, auto repair, and textile processing. In 2024, however, none of the six applicants were selected—a sign that the bar was high and perhaps too rigid for Jeju’s evolving needs.

What Are People Saying Online? Community Buzz and Debate

Jeju’s online communities are buzzing with reactions. On DC Inside and FM Korea, some users cheer the changes, saying it’s about time local contributions were valued. Comments like ‘Finally, Jeju’s real talent gets a chance’ and ‘This will motivate young artisans to stay on the island’ are common. Others on Naver and Nate worry about standards dropping, with posts like ‘Will this dilute the prestige of the title?’ and ‘Hope it doesn’t become just a popularity contest.’ Still, most agree that giving more weight to local impact is a step in the right direction, especially as Jeju tries to keep its best talent from leaving for the mainland.

Cultural Insight: Why Master Artisans Matter in Korea

In Korea, the title of ‘Master Artisan’ carries deep respect. It’s not just about technical skill; it’s about being a role model, a mentor, and a guardian of tradition. On Jeju, where industries like traditional crafts, food, and eco-tourism are central to identity, these artisans help keep culture alive. The updated criteria reflect a broader national trend: recognizing that innovation and community service are just as important as craftsmanship. For foreign fans of Korean culture, understanding this system offers a glimpse into how Korea balances modern progress with the preservation of its roots.

How Do Jeju’s Rules Compare with National Standards?

Jeju’s new system still aligns with the national Master Artisan framework, which is overseen by the Human Resources Development Service of Korea. Nationally, candidates are recommended by local governments and must demonstrate top-level skill, social impact, and a commitment to teaching future generations. Jeju’s tweaks—like higher points for patents and books, and a new category for major achievements—make it easier for local talent to qualify both locally and for the prestigious national title. This dual recognition is meant to help Jeju artisans gain broader exposure and opportunities.

Recent Success Stories: Who Are Jeju’s Master Artisans?

Since 2022, Jeju has named several Master Artisans, each with a unique story. In the first year, two were selected: a hanbok maker and an energy expert. In 2023, four more joined the ranks, representing bakery, ceramics, auto repair, and textiles. Their stories are often shared on Naver blogs and local news, inspiring young people to consider skilled trades as a respected career path. These artisans don’t just make things—they train apprentices, innovate new techniques, and help Jeju’s industries stay competitive. The hope is that, with the new rules, more hidden talent will step forward.

What’s Next? The Future of Jeju’s Artisan Community

With the new rules in place, Jeju officials expect more skilled professionals to apply and more industries to benefit. The province is actively promoting the program through local media, workshops, and partnerships with schools. There’s also talk of expanding support—like grants and promotional opportunities—for those who earn the title. As Jeju continues to brand itself as a hub for both tradition and innovation, the Master Artisan system is set to play a key role in shaping the island’s future.

Final Thoughts: Why Foreign Fans Should Care

If you’re a fan of Korean culture, food, or crafts, keep an eye on Jeju’s Master Artisan program. It’s a window into how local communities are adapting to change while staying true to their roots. Whether you’re visiting Jeju for a festival, exploring its markets, or just curious about how Korea nurtures its talent, the evolving artisan scene is a story worth following. Who knows? The next time you buy a handmade souvenir on Jeju, you might be supporting a future Master Artisan.