Revolutionary AI-Powered Logistics System: How Fleetune Transformed Daiso's Supply Chain Management

The Dawn of Smart Logistics Revolution in Korea
Have you ever wondered how major retail chains like Daiso manage to deliver thousands of products efficiently to stores across the country? The answer lies in cutting-edge logistics technology that's transforming the entire supply chain landscape. On July 15th, 2025, Korean logistics IT specialist Fleetune announced a groundbreaking achievement - the successful implementation of an AI-based transportation management system (TMS) for Aseong Solution, a subsidiary of the popular retail chain Daiso. This collaboration represents a significant milestone in Korea's logistics digitization journey, showcasing how artificial intelligence can revolutionize traditional warehouse operations and supply chain management. The project has garnered attention from industry experts who view it as a model case for logistics automation in the retail sector. What makes this development particularly noteworthy is how it addresses the growing demands of modern consumers who expect faster deliveries and more efficient service, while simultaneously reducing operational costs for businesses.
From Manual Operations to AI-Driven Excellence

The transformation at Aseong Solution represents a complete paradigm shift from traditional logistics management. Before Fleetune's intervention, the company relied heavily on manual dispatch operations, which often led to inefficiencies and increased operational costs. The new AI-based TMS has digitized the entire process from warehouse receipt to final delivery, creating what industry experts call a next-generation logistics environment. This system automatically suggests optimal transportation methods and costs based on warehouse input volumes, ranging from pallet-level to vehicle-level operations. The AI dispatch logic generates optimal routes that significantly reduce actual travel distances and time requirements. What's particularly impressive is how the system integrates all processes into a comprehensive dashboard, providing managers with real-time visibility into operations. This level of automation goes beyond simple task completion - it represents intelligent dispatch optimization that considers multiple variables simultaneously, including traffic patterns, delivery windows, and cost optimization.
Technology That Speaks to Field Workers
One of the most innovative aspects of Fleetune's solution is its user-centric approach to technology implementation. Field drivers now have access to a dedicated mobile application that provides instant access to dispatch information and includes built-in navigation systems. This isn't just another tracking app - it's a comprehensive tool that guides drivers through their entire route while providing real-time updates to management systems. The application represents a significant improvement in working conditions for logistics personnel, who previously had to rely on paper-based systems and manual navigation. For Aseong Solution managers, the system provides real-time monitoring capabilities through integrated control screens that display current vehicle locations and delivery statuses. This level of visibility was previously impossible with traditional logistics management systems. The technology bridges the gap between field operations and management oversight, creating a unified ecosystem where information flows seamlessly between all stakeholders in the supply chain.
Streamlined Operations for Partner Companies
The logistics innovation extends beyond internal operations to include partner companies in the supply chain ecosystem. Through the dedicated 'Logistics Warehousing Agency Transportation System App,' partner companies can request vehicle dispatches with a single button click, matched to their specific input volumes. This level of simplification represents a significant advancement in B2B logistics coordination. Partners can monitor dispatch status and transportation processes in real-time, leading to improved delivery schedule compliance and cost reduction benefits. According to Aseong Solution representatives, the practical implementation has resulted in simplified dispatch requests and delivery status verification, leading to reduced delivery issues and overall cost efficiency improvements. This system demonstrates how technology can streamline complex business relationships and create value for all participants in the supply chain. The real-time monitoring capabilities ensure that partners maintain full visibility into their logistics operations, enabling better planning and resource allocation.
Industry Impact and Future Implications
Fleetune's success with Aseong Solution has broader implications for Korea's logistics industry, which has been experiencing rapid digital transformation driven by e-commerce growth and changing consumer expectations. The company's approach to logistics automation incorporates the latest industry keywords including milk run, return cargo, AI dispatch, and real-time monitoring - all critical components of modern supply chain management. This implementation serves as a benchmark for other companies looking to modernize their logistics operations. The success has strengthened Fleetune's position as a leader in logistics warehousing, dispatch systems, and transportation management solutions. Industry observers note that this case study represents a successful example of digital transformation implementation that delivers measurable results in real-world operations. The technology's scalability means it can be adapted for various industry sectors beyond retail, potentially transforming logistics operations across different business verticals in Korea and beyond.
The Technology Behind the Transformation
Understanding the technical sophistication of Fleetune's solution reveals why this implementation has been so successful. The AI-based dispatch logic doesn't just optimize individual routes - it considers multiple complex variables including vehicle capacity, delivery time windows, traffic patterns, and cost optimization simultaneously. This represents a significant advancement from traditional route planning systems that typically optimize for single variables. The system's ability to handle everything from pallet-level operations to full vehicle dispatches demonstrates its flexibility and scalability. The integration with existing warehouse management systems ensures seamless data flow throughout the entire supply chain process. What sets this technology apart is its ability to learn and adapt from operational data, continuously improving its recommendations and optimizations. This machine learning capability means the system becomes more efficient over time, delivering increasingly better results as it processes more data and learns from operational patterns.
Future Prospects and Industry Leadership
CEO Kim Ji-sung of Fleetune emphasized that the collaboration with Aseong Solution represents a meaningful example of successfully applying AI-based logistics TMS solutions to large-scale retail distribution networks. The company's vision extends beyond this single implementation to encompass partnerships with various industry sectors requiring advanced logistics automation technology. This includes AI-optimized dispatch, real-time monitoring, and optimal route generation capabilities that can benefit multiple industries. The success of this project positions Fleetune as a key player in enhancing Korea's logistics competitiveness on both domestic and international levels. Industry analysts predict that this type of AI-driven logistics automation will become the standard rather than the exception in the coming years. As consumer expectations continue to evolve and supply chain complexity increases, companies that fail to adopt similar technologies may find themselves at a significant competitive disadvantage. The Fleetune-Aseong Solution collaboration serves as a roadmap for other companies seeking to modernize their logistics operations and remain competitive in an increasingly digital marketplace.
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